Gökçe Tosun is a Senior Product Marketing Specialist at CKSource, where she brings over 7 years of expertise in executing as well as crafting marketing strategies that enhance CKEditor’s global presence. Her work focuses on ensuring CKEditor’s value is effectively communicated to diverse audiences, aligning marketing with the company’s innovative product goals.
When Gökçe Tosun first joined CKSource, she contributed to a diverse range of marketing activities, including supporting social media and SEO efforts, creating content, and organizing events. Over time, her role evolved into product marketing, where she now focuses on planning releases, shaping messaging frameworks, and executing campaigns.
She employs agile methodologies to manage cross-functional marketing initiatives, ensuring the timely execution of product releases. Her user-centric approach to communication planning ensures that CKEditor’s value resonates with diverse stakeholders, while her ability to craft data-driven campaigns and scalable messaging frameworks has been instrumental in the product’s success.
Gökçe Tosun works closely with product, engineering, sales, and customer success teams to align marketing initiatives with product development and user needs. Her collaborative approach ensures cohesive messaging and effective communication strategies that drive CKEditor’s adoption and growth both internally and externally.
For four years, Gökçe Tosun dedicated herself to understanding CKEditor’s market by meticulously reviewing user feedback across forums, social media platforms, and online communities while managing social media. This deep dive into user perspectives gave her invaluable insights into what users truly need from rich text editors. These insights continue to shape her product marketing strategies and communication, ensuring they resonate with both technical and non-technical audiences.
Gökçe’s Tosun passion lies in creating impactful campaigns that resonate with users while driving the success of innovative products like CKEditor. She thrives on collaboration and takes pride in contributing to CKSource’s mission of delivering exceptional tools to global audiences.
Expertise
Product MarketingMessaging Frameworks and Release PlanningCampaign Development and Execution (e.g., ABM, B2B)Event Marketing and StrategyContent Creation and Marketing Materials DevelopmentCross-Functional Collaboration (Product, Sales, Customer Success)User Insights and Feedback Analysis